Hope you enjoyed our first installment of “To Drone or Not To Drone.” We have been looking at the potential use of drones for small business owners and what the decision making process should look like before you make the leap into using a UAV solution in your business.
First and foremost you have to think about what is the value that this new technology brings? Is there potential to reduce labor costs, improve worker safety or improve overall productivity?
Next we will need to weigh the potential costs against the potential value. This would be a simple ROI ( return on investment ) analysis. We don’t need to get to deep into financial metrics here, we just need to come to an understanding whether or not the investment will indeed produce the desired outcome or not.
As with any new project the first order of business is information gathering. Today this task is just a mouse click away. Use the power of the Internet to help guide your decision making process.
To get started you can do some simple internet searches for drone use in your industry, this should yield a variety of posts, pictures and potential success or failure stories of others that have already implemented drones in their daily business activities.
Lets try it, shall we?
We will pretend for this exercise that we are a small organic farmer named Ove. Ove owns Ove’s Organics and he is looking to find a way to improve his productivity, increase efficient uses of his limited water resources and increase the farms crop yields. But Ove doesn’t know where to start?
Ove decides that he wants to see what others are doing with these “new fangled drones” in the organic farming industry, so Ove pulls up a chair and fires up his trusty old PC and types in the following search string.
As you can see Ove is presented a wealth of information that he can use to begin his search of what others are doing, what kind of equipment they are using, and even some of the potential pitfalls so he can try to avoid them.
At this point just jump in and begin looking at articles, blogs, whitepapers and learn as much as you can about what is out there. Make sure to bookmark all the websites, blogs and articles that peak your interest for future review. Don’t worry if it seems a little overwhelming at this point. Things will start to make more sense as we work our way through the process.
In our next edition we will start to take all this information that you have collected and try to make sense of it all. We will start to look at what types of UAV equipment may be useful, what they cost and what level of skills and technical know how is required. We will also look at the difference between owning and outsourcing, including the positive and negatives of each model.
We look forward to seeing you next time.